Free Launch Benchmark

Just launched? See exactly where your product lands.

We track every new product hitting European online shelves anyway — submit yours so we measure it right, and we'll send you a free, one-page Launch Benchmark showing exactly where its price and positioning land.

Free ~2-minute minimum Benchmark in a few working days

Measurement, not media — submitting buys no coverage or placement.

Your free, one-page Launch Benchmark
Your Launch BenchmarkPreview
Your product
Your category · Species · Market
Your launch
Category lowMedianCategory high
Price positionYour price vs the category median
Market rankYour quartile and rivals priced below
Pack comparisonYour €/kg across pack sizes
Claim premiumWhat your claims command at shelf
  • Where your launch price sits — above or below the category median, to the cent.
  • Your rank in the category, and how many rivals come in cheaper.
  • The premium your claims and ingredients earn at the shelf.
How it works

Two minutes in. A full benchmark back.

01

Send us your launch

Brand, product, pack and a link. About two minutes — no account.

02

We measure it

We match it to its category and market across European online retail.

03

You get your benchmark

A one-page read on where your launch price and positioning land, by email.

Here's the catch — there isn't one. We log new launches whether or not you tell us; submitting just gets yours recorded accurately, and gets you the benchmark. Free, no account, and nothing for sale: the tracker measures the market, it doesn't sell space in it.

Submit your launch

Get your free benchmark.

Brand, product and a link is all we need. Add an EAN and your benchmark goes from a rough read to an exact one — precise price position, pack comparison and claim premium.

Step 1 — the basics

£
Add it to unlock your full, exact benchmark.
Add more — unlock your full benchmark
  • Measurement, not media.
  • We log every launch whether or not you submit.
  • Nothing's for sale — submitting buys no coverage or placement.

Free · ~2 minutes · no account

Launch submitted.

Thanks — it's in the queue. We'll confirm the record shortly, and your Launch Benchmark will follow by email within a few working days.

No launch to submit?

Get the Pet Launch Report — free.

Every edition: the new products hitting European online shelves, what they're priced at, and where the market's heading. The same intelligence — without submitting anything of your own.

  • What launched across Germany, France, Italy and the UK — and at what price.
  • Where launch prices are climbing, and where they're being cut.
  • The claims and pack formats winning shelf space right now.

Free. Straight to your inbox. Unsubscribe anytime.

You're on the list. The next Pet Launch Report will land in your inbox — no launch required.

What we measure

European online pet specialty retail, measured daily.

Price and availability across Zooplus, Fressnapf, Maxi Zoo, ZooRoyal and more — in Germany, France, Italy and the UK. Every benchmark reflects what's observable on the digital shelf, and says so.