The inaugural Launch Radar Report is being compiled now. Every launch of 2026 analyzed and compared.
(Submit your product by September 30 to be included in edition one.)
We're compiling every pet product launch of Q1–Q3 2026. Captured by our team from announcements, trade shows, and brand submissions.
New product in 2026? Submit, and edition one carries your launch with your data: your pricing, your pack architecture, your positioning. All benchmarked against the market.
Edition one goes to the GlobalPETS audience of 29,645 pet industry professionals, including retailers and distributors across Europe and beyond. First editions always get read.
Where your launch sits on price, claims, pack format, and market presence against every tracked launch in your category. You receive your benchmark with edition one. Positioning evidence no one else can give you, because no one else has the data.
In edition one, your launch appears alongside every other launch in your category - the same page, the same table. Complete records read better next to complete records.
Submissions received after September 30 roll into the next quarterly edition.
More than one launch? Email your launch list to submit@petlaunchradar.com and we'll take it from there.
We track every launch the industry announces, submitted or not — submitting makes your record complete, your data rather than our reconstruction. Launched quietly, with no press release for us to find? Then submitting is the only way in.
It's not always easy to stay on top of all new product launches. Full inboxes, rep pitches and tradeshow aisles all competing for your attention.
Pet Launch Radar, the GlobalPETS pet product launch report, replaces that with one structured feed: every launch is verified, with all the details you'd want to know.
Edition one covers Q1–Q3 2026 and publishes October 2026; quarterly editions follow.
A launch is a new product entering the market. A new retail listing of an existing product is distribution, not a launch.
A tracked launch has a public signal — press release, social announcement, trade-show presence — or a brand submission. A launch with no signal anywhere can only enter the record via submission.
Sources: press releases, trade shows, brand communications, direct outreach, and submissions. No scraping. Every capture has a GlobalPETS human involved.
Inclusion is involuntary and complete. The report carries every tracked launch — never a paid or editorial selection. Submissions improve accuracy; they buy nothing.
Corrections are published. Spotted an error in a record? Write to submit@petlaunchradar.com.