Pet Launch Radar
BY GLOBALPETS

Every pet product launch of Q1–Q3 2026.
One report.

The inaugural Launch Radar Report is being compiled now. Every launch of 2026 analyzed and compared.
(Submit your product by September 30 to be included in edition one.)

Submit your launch Get edition one
Submission cutoff for edition one — September 30, 2026
GLOBALPETS ED. 01
Pet
Launch
Radar
Edition One
Q1–Q3 2026
The GlobalPETS pet product launch report OCT 2026
EDITION ONE · IN COMPILATION NOW
LIVE
172 launches tracked so far
JAN 1
TODAY
SEP 30 · ED. ONE CUTOFF
01 For brands

Get your launch into the inaugural Launch Radar.

We're compiling every pet product launch of Q1–Q3 2026. Captured by our team from announcements, trade shows, and brand submissions.

New product in 2026? Submit, and edition one carries your launch with your data: your pricing, your pack architecture, your positioning. All benchmarked against the market.

Read by buyers

Edition one goes to the GlobalPETS audience of 29,645 pet industry professionals, including retailers and distributors across Europe and beyond. First editions always get read.

Benchmarked against the market

Where your launch sits on price, claims, pack format, and market presence against every tracked launch in your category. You receive your benchmark with edition one. Positioning evidence no one else can give you, because no one else has the data.

In edition one, your launch appears alongside every other launch in your category - the same page, the same table. Complete records read better next to complete records.

LAUNCH BENCHMARK / ED.01
DRY FOOD — DOG
Meadowland Adult · 2 kg dry
LAUNCH RRP €/KG · N=31 TRACKED LAUNCHES IN CATEGORY
YOURS €12.40
€6.20MEDIAN €10.50€19.80
YOUR RRP
€12.40
CAT. MEDIAN
€10.50
POSITION
TOP QUARTILE 2026
CLAIMSgrain-free, single-protein — shared with 4 of 31 tracked launches in your category FORMAT2 kg dry — the category's most common 2026 launch format
ILLUSTRATIVE DATA · YOUR BENCHMARK ARRIVES WITH EDITION ONE

Submit your launch

CUTOFF · SEP 30, 2026

Submissions received after September 30 roll into the next quarterly edition.

01 Product
Launch type *
Pet type * Select all that apply
02 Commercial
RRP / Price
Available markets * where it's on the market
Where it's on sale product / retailer links
03 Image — optional
04 Your details

More than one launch? Email your launch list to submit@petlaunchradar.com and we'll take it from there.

We track every launch the industry announces, submitted or not — submitting makes your record complete, your data rather than our reconstruction. Launched quietly, with no press release for us to find? Then submitting is the only way in.

02 For retailers & distributors

Every Q1–Q3 2026 launch, in one report. Get edition one first.

It's not always easy to stay on top of all new product launches. Full inboxes, rep pitches and tradeshow aisles all competing for your attention.

Pet Launch Radar, the GlobalPETS pet product launch report, replaces that with one structured feed: every launch is verified, with all the details you'd want to know.

Edition one covers Q1–Q3 2026 and publishes October 2026; quarterly editions follow.

Get edition one in your inbox
GLOBALPETS ED. 01
Pet
Launch
Radar
Edition One
Q1–Q3 2026
The GlobalPETS pet product launch report OCT 2026
Launch Radar · Edition OneThe Q1–Q3 2026 launch feed
BrandProductCategoryClaimsMarkets€/kg
Kindred KitchenGrain-Free Salmon 2 kgDry foodgrain-free, single-proteinDE FR NL11.20
PounceLickable Tuna Purée 12×Treats & chewshigh-moistureUS CA18.75
Hoshi Pet FoodsSilky Coat Salmon OilSupplementsomega-3, human-gradeJP KR24.10
Wilder & CoVenison Antler ChewTreats & chewssingle-ingredientUK IE31.40
Terra AmigaAir-Dried Beef ToppersDry foodair-dried, single-proteinBR MX14.60
BaltiqSprat Training TreatsTreats & chewslimited-ingredientPL LT LV9.80
EDITION ONE · PUBLISHES OCTOBER 2026 · QUARTERLY THEREAFTER
03 Methodology & integrity

How the Radar is compiled.

01

A launch is a new product entering the market. A new retail listing of an existing product is distribution, not a launch.

02

A tracked launch has a public signal — press release, social announcement, trade-show presence — or a brand submission. A launch with no signal anywhere can only enter the record via submission.

03

Sources: press releases, trade shows, brand communications, direct outreach, and submissions. No scraping. Every capture has a GlobalPETS human involved.

04

Inclusion is involuntary and complete. The report carries every tracked launch — never a paid or editorial selection. Submissions improve accuracy; they buy nothing.

05

Corrections are published. Spotted an error in a record? Write to submit@petlaunchradar.com.