The inaugural Launch Radar Report is being compiled now. Every launch of 2026 analyzed and compared.
(Submit your product by September 30 to be included in edition one.)
We track every launch the industry announces. So if you've published yours, it's likely already on our radar, reconstructed from whatever we could find. Submit and the record becomes yours: complete, accurate, with your pack shot.
Launched quietly? Then submitting is the only way in.
Every submission is free, and comes back with a category benchmark and an audience of buyers.
Get in front of the GlobalPETS audience of 29,645 retailers, distributors and industry professionals that are curious about the newest products. Submit your product and get on their radar.
Where does your product sit on price? Which of your claims are crowded, which are rare? Submit and get your benchmark with edition one: how your launch stacks up against everything else the category brought to market.
Submit your product now to be included:
Cutoff for edition one: September 30. After that, your launch rolls into the next quarterly edition and edition one goes out without your side of the story.
More than one launch? Email your launch list to submit@petlaunchradar.com and we'll take it from there.
We track every launch the industry announces, submitted or not — submitting makes your record complete, your data rather than our reconstruction. Launched quietly, with no press release for us to find? Then submitting is the only way in.
New products reach you scattered: rep pitches, full inboxes, trade-show aisles, LinkedIn posts. There's no way to know what you're missing.
Launch Radar replaces that with one verified feed. Every launch of the quarter, with the details a buyer actually needs: price, claims, format, markets. Plus an analysis of each category, so you see the trend, not just the products.
Not only the launches with the biggest PR budgets, but all of them, including the quiet ones no rep will ever pitch you.
Verified by our team, structured so you can actually compare.
Each category analyzed: which claims, formats and price points are rising in new launches. Spot what's coming before it shows up in your sell-out data.
A launch is a new product entering the market. A new retail listing of an existing product is distribution, not a launch.
A tracked launch has a public signal — press release, social announcement, trade-show presence — or a brand submission. A launch with no signal anywhere can only enter the record via submission.
Sources: press releases, trade shows, brand communications, direct outreach, and submissions. No scraping. Every capture has a GlobalPETS human involved.
Inclusion is involuntary and complete. The report carries every tracked launch — never a paid or editorial selection. Submissions improve accuracy; they buy nothing.
Corrections are published. Spotted an error in a record? Write to submit@petlaunchradar.com.