We log every new launch across the market - food, treats, health, accessories and beyond - then turn it into the reports executives use to see where the category is heading. Submit yours and read the report free.
Launches are scattered across press releases, retailer shelves and trade shows. We bring them into one verified, structured record, so the whole industry can finally see the full picture.
Add your product in about two minutes. It's free, and you can submit as many launches as you like.
Our editorial team checks every submission before it joins the tracker, alongside the rest of the market.
When the report publishes, contributors get full access and a benchmark for how their launch stacks up.
Each edition turns the tracker into a clear read on the category: what's launching, at what price, from whom, and where the momentum is building.
Published in recurring editions — quarterly highlights and an annual deep-dive.
Twelve categories across the whole industry. Submit a launch in any of them.
Get your launch on the record and see exactly how it compares to everything else hitting the market: Pricing, timing, category and type. Free to contribute, free to read.
Submit a launch →A verified, structured view of where the category is moving without trawling press releases or trade-show floors. The signal, distilled into every edition.
See the report →Takes about two minutes. Reviewed by our editorial team, and contributors get the report free.